Promocija će se održati u ponedjeljak, 17. veljače 2025. s početkom u 12 sati u Palači Gvozdanović, Visoka ulica 8.
Uz uvodno obraćanje Sanjina Mihelića, ravnatelja MUO, monografiju će predstaviti:
- dr. sc. Koraljka Vlajo, autorica
- dr. sc. Antonia Došen, urednica
- dr. sc. Maroje Mrduljaš, recenzent
- dr. sc. Iva Prosoli, autorica poglavlja o fotografiji Milana Vulpea.
Monografija „Milan Vulpe – od publicitera do grafičkog dizajnera“ prvo je monografsko izdanje posvećeno radu i stvaralaštvu Milana Vulpea, jednog od najznačajnijih hrvatskih grafičkih dizajnera pedesetih i šezdesetih godina dvadesetog stoljeća. Ova opsežna monografija na tri stotine stranica sa oko pet stotina ilustracija rezultat je dugogodišnjeg istraživanja i temeljite analize njegovog opusa koje je objedinila i valorizirala autorica dr. sc. Koraljka Vlajo, muzejska savjetnica, voditeljica Zbirke grafičkog dizajna i Zbirke produkt dizajna MUO.
Monografija donosi uvid u Vulpeovo bogato stvaralaštvo zapisano u kolektivnom sjećanju brojnih generacija, poput i danas prepoznatljivih omota Općih enciklopedija JLZ-a, naslovnica popularnih izdanja Mladosti i Matice hrvatske, TOZ olovki, te vizualnih identiteta najvećih socijalističkih poduzeća, tvornica i brodogradilišta. Vulpe je svoj trag ostavio i u zapadnoj Europi: o njegovim prvim identitetima domaćih proizvođača izvještavali su njemački časopisi već pedesetih godina, a kutija Saponijinog deterdženta Yeti osvojila je zlatnu medalju na međunarodnom natjecanju Monde Selection u Parizu. Višedesetljetnim oblikovanjem hrvatske i jugoslavenske industrije i kulture Milan Vulpe je umnogome oblikovao svakodnevicu tadašnjih generacija: tijekom svoje karijere surađivao je s gotovo 400 poduzeća, tvornica, manifestacija i organizacija. Njegovi su radovi danas prepoznati kao neizostavni dio mozaika u razvoju grafičkog dizajna u Hrvatskoj i šire. U ovoj je monografiji prvi put zabilježena cjelokupna iznimno bogata Vulpeova karijera, te je pružen uvid u ključne događaje u njegovom privatnom i profesionalnom životu.
Opus Milana Vulpea gotovo je u cijelosti sačuvan, prvenstveno zahvaljujući pedantnosti i organiziranosti samog autora, a zatim i njegove obitelji koja je predano čuvala brojne radove i opsežnu dokumentaciju. Danas je ovaj materijal od neprocjenjive važnosti koji djelu Milana Vulpea osigurava jedno od ključnih mjesta u povijesti hrvatskog grafičkog dizajna. Ujedno, ovom su monografijom zabilježene tektonske promjene u dizajnerskom procesu rada tijekom četrdesetak iznimno uzbudljivih godina razvoja profesije, te je posredno dokumentirano izuzetno važno razdoblje razvoja domaće industrije, turizma i kulture. T
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Thank you for sharing this thoughtful piece about Milan Vulpe it’s always inspiring to learn about someone’s contributions and the impact they’ve had on culture and the arts. I especially appreciate how the post highlights both his work and his legacy in a way that feels personal and meaningful.